Village Apothecary
As a compounding pharmacy, the de facto representative graphic is a mortar & pestle. Pushing the boundaries of that concept, I wanted to leave behind the standard looking versions of that idea, whilst also incorporating the sense of health, nutrition, and environment inherent to compounding. I also made their website, which follows a similar design philosophy.
Literary & Arts Foundation
This was a logo redesign for a nonprofit arts foundation.
The original logo had the treble clef, but used it only in place of an ampersand. I wanted to create something that would be wholly inclusive as one symbol, containing “L” and “A” along with and including the treble clef.
Dental Sales Professionals
Dentistry is a field all-too synonymous with “boring”. I wanted to challenge that notion by making something fun, easy to understand, and pleasing to the eye. The web design I created for them can be seen in the web section, and follows suit.
Phygment Design
Phygment Design is a crafts design company that specializes in everything from wedding/party invitations to making Christmas decorations. Given the abstract and somewhat far-ranging nature of the concept, the logo couldn’t be visually specific to anything, so I tried to run with the “figment of the imagination” angle. There was
another concept that encased the word “phygment” in it’s entirety, but I thought it too cumbersome.
TopZip
A backpack-making company looking to brand itself as fresh, edgy, urban, and creative, my idea here was to forego any literal visualization of the company’s field and focus solely on the personality from a design perspective – the stylization of a “t“ in a circle, the negative space of which creates a “z”, I think, nailed it. The fact that it abstractly resembles a zipper was an unintended luxury. On their website, you can design your own bag (if you’e a “partner”).
Environmental Forest Products
Given the environmentally conscious, though extremely masculine, nature of the company, I wanted to create something that would encompass and marry both of those ideals.
The first time around, I got one, but not the other.
Drifters Film Studio
There is no
one “personality” that would encompass and represent the wide-ranging types of movies produced by a film studio, save for that of “film”, so I wanted the logo to reflect that, not just in its ambiguity, or in its generalized “film thread” element, but also in the fickle baseline of each character.
Dental Arts of Tuckahoe
Abstracting the acronymous version of a company’s name, while also visually representing what that company does, is an identity goal I almost always try to meet. Rare is it that everything works out so nicely. They’re a cosmetic dentistry center and the logo is smiling. Get it?
Aquafina
This was a conceptual redesign. As far as corporate logos and logotypes go (or, more accurately, logos of any kind), I think
the actual Aqufina logo is about as dull as it gets. I wanted to inject some “interesting” into a place where it clearly wasn’t previously. On top of that, I wanted to conjure up the idea of something else that
should be painfully obvious in the company’s logo (but, again, isn’t) – water.
Cornerstone Services, Inc.
Given the one
huge constriction of “it has to be a griffin” (the CEO’s last name is Griffin), I wanted to create something that would (obviously) be visually interesting and simple, and yet still read as “logo” and not “clipart”, an oft-mismet goal in logo design that I think
the original failed to do.
DataConsulate
This was mostly a cleanup design based on an existing one, not
my orignal concept. DataConsulate is Cornerstone’s in-house data management program. The idea here is to evoke a sense of “your data and information will be handled with the delicacy that would be given to it by a library...or a government records office...or something like that”.
Palisades Dental
Another example of a client predetermined to have some concept in their logo (in this case, the bridge), I had to compound that idea with the general one of dentistry. Thinking of the toothbrush/bridge was a lucky epiphany.
BikeSmith
Hudson Valley bike fixer! This is a fairly straightforward design. The logo itself is meant to directly reflect the concept and name of the company. There was
another concept that was more “roadbike”-esque, and had spokes, but I felt this version was cleaner, both visually and legibly (that is, I think the logo reads more obviously as “we fix bikes”).
Lady Lifter Fitness
This one was for a fitness/personal training services company. Using symmetry of the letterforms not just as a purely visual element, I wanted to evoke a sense of exercising/fitness, but not in the typical “muscles and strength” fashion. I didn’t make the website, but
check it out anyway.
The Quick Brown Fox
The intention for this logo was to match the technology-and-health-and-humor-oriented personality of the concept.
Fixedsys, the typeface used here, is also the one used on many PC code pages, including the infamous
Blue Screen of Death.
Byte Size
A small IT company out of New Paltz. “8” was the overarching idea here. 8 bits in a byte, 8 letters in the company name, the symbol “8” doubling as the infinity symbol, and dark red (or at least dark red shades) being the closest to 8(00) on both the visible spectrum scale and in Kelvin color temperatures.
Paint it Forward
Simply – a painting company. The obvious direction, given the nature and name, was to go for the idea of “forward”, and what better way to do so than with an arrow?
SUNY New Paltz Campus Auxiliary Services
CAS does so many odd-job, nuanced things for the college that there was no realistic way to visually encompass all of them, so this one was purely aesthetic. I wanted to lay out the letters in a very obviously “these are our initials” way, but make it visually interesing enough to stand on its own as a logo, and not seem like
only shorthand for the name.
Some earlier ideas didn’t work out so well.
Omnibus
SUNY New Patlz’ Graphic Design BFA program holds a thesis exhibition each year for its BFA students and calls it “Omnibus”. The students from what will be the following year’s BFA program design the current year’s logo (i.e. class of 2009 designs a logo for class of 2008). This was my proposal.
![Net Neutrality [v1] Poster](images/print_web.gif)
![Net Neutraliy [v2] Poster](images/print_net1.gif)
![Architectural Longing [v1] Poster](images/print_arch1.gif)
![Architectural Longing [v2] Poster](images/print_arch2.gif)
